Parkland Sprayfoam Logo Design
When it comes to logo design, nothing is more important than the color palette. The colors you choose are truly the “make or break” factor in any logo. Dull, boring colors can make your logo bland and unmemorable, while vibrant and energetic colors can make your logo pop off the page.
After speaking with the great people at Parkland Sprayfoam, they told us they were looking for a logo to express the environmental value their product offers. With that in mind, we set to work.
The first step was identifying what primary color would help us achieve the look and feel that we needed. Taking Parkland Sprayfoam’s objective into consideration, the obvious choice was a light shamrock-green. From there, we paired our newly found shade of green with a bold black, a strong font choice, and an eye catching visual.