Paid Social Media Advertising – Will It Work For your Business?
Remember the days of opening your search engine only to be faced with an ad popping up on your screen for something you have no interest in buying? We call it “Interruptive Advertising” and it’s a marketing tactic that is slowly disappearing.
Today’s marketing is all about personalization. Consumers want brands to understand their specific needs. They want personalization and the feeling that the business is talking directly to them. And all of this can be accomplished with social media ...