Five tips to make the most of your 404 error pages
Believe it or not, one of your most important pages on your website is your 404 error page and enhancing this page can be the difference between getting a customer, or losing them forever.
A 404 error happens when a visitor cannot find a page. So instead of typing in product, they type in products. Now the page products does not actually exist, so the visitor receives an error.
The important thing is what the visitor does when they come across your error page.
If you do not have an error...