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Web Design—Why is Having a Responsive Website Important? 

All websites need to be user friendly for smartphones. When customers have a bad experience on their phone visiting your non-responsive website, it can be frustrating. Whether the information is cut off, images too big, or text too small, it’s a hassle. You could potentially be losing out on future clients and sales due to the lack of a positive website experience throughout all devices. 


What is a responsive website? 

A responsive website is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. 

Responsive website elements include text being the right size without having to zoom, enough room to tap on buttons and icons, and not having to horizontally scroll across the page to get all of the content on the page. 

Having a responsive website is essential when it comes to your search engine. Websites not optimized for all these smaller screens can experience a decline in their search engine rankings. This means that they are not getting found online. A site with an effective mobile experience will show up in search results above one without. 

Your website should respond to the user’s preferences, eliminating the need for different designs for all different devices in the market today. A wider display should allow viewers to easily browse a site with multiple columns while a smaller screen should have the same content presented in a single column with appropriately sized columns and links. 

Benefits to having a responsive site 

The number one benefit of a responsive layout is the guarantee that any user on any device will have the best experience possible on your website. 

Website responsiveness is also a great way to refine the content on your site. You can keep your website looking consistent and put the most important information first for when your mobile users visit your site. 


Is responsive website design important for my business? 

  • Expanded size of customer base as clients can use on any type of device 
  • consistent site for your brand, increasing value and credibility 
  • Keep a step up from non-responsive web designs 
  • Easily manage your website so you don't need to update multiple versions 
  • Gain search engine results 

And the most important... 

  • Improve your customers user experience when on the website: 

Responsive web design can improve user experience which translates into a positive perception of your brand and business. If your customers can access your website easily on all devices, they’re more likely to return to you for more business in the future. In a world where so much traffic comes from mobile devices, it’s important that you’re accommodating this factor through your website. 

Not sure if your site is responsive? Click the link and enter your website URL to find out! Mobile-Friendly Test: 


Tip: If you use analytics for your website, having a responsive site avoids the need for multiple conversion funnels, paths, and redirects. You can access that all in one place! 


Increase your social media shares 

Just by having a responsive web design, you can increase the number of social media shares of your website content. When your website has responsive social media share buttons, it makes it very easy for your site visitors to share your links even on smaller screen sizes. This is a win-win for you as you get more social media shares, exposure to new audiences, increased website traffic and more conversion rates! 


Your website needs to look great and even work well on tablet and Smartphone just as on desktops and laptops. Responsive web designs are not only low maintenance, but also provide versatility and a smooth user experience. Therefore, if you want your business to stand out, you should consider consulting a professional web design agency which can help you to build a unique, intuitive and responsive website.