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Search Engine Optimization and Paid Google Ads Which is the right one for your business…

SEO and Google Ads…If the terms leave you dazed and confused, read on, as we try to solve the mystery of which one to use for your business.  Let’s start by defining the terms… A web-site is not very useful if your current, or potential customers cannot find it.  Enter SEO.  SEO stands for Search Engine Optimization, which is the process of ensuring your web-site ranks high in search results when users are searching for specific words.  Google Ads are paid advertisements that appear on Google...

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Stay inspired as a small business owner

What gets you up in the morning? What makes you excited? What project brings a smile across your face when you’re finished? What is the heartbeat that moves you forward? As a business owner it is so easy to get overly busy with business. There are so many things to do every day. Emails to answer, articles to read, invoices to send, clients to serve, meetings to plan and tons of other to-dos. How do you get inspired when there is just so much to do?

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25 design inspired Instagram posts that we love

We thought this valentines day we would inspire you with some Instagram posts that we love and inspire us. We don't know most of these artists, but hopefully you can find a little inspiration for your next project.   These posts are in no particular order :)

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How To Create A Social Media Strategy

“If you are failing to plan, then you are planning to fail.”  Benjamin Franklin As a business owner, you know the importance of having an overall business plan and a marketing plan.  But did you also know that you should have a social media plan?  If having engaging social media channels is part of your marketing mix, or if you are new to the social media game, below are tips and advice to help you get started and moving in the right direction.

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5 problems dealing with photos that make designers cringe  

We live in a world where it is very easy to snap a photo and yet it is very hard to take a useful photo. As designers we will often find ourselves working with a large assortment of both stock and client photos. These photos can be the most amazing perfect photo you have ever seen and still be unusable when it comes to design. If you want to improve your photos so they can be used by designers read on.  If you’re a professional photographer, please at least read the fifth problem. I can almost...

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Not in love with your social media? – 10 ways to improve your social media this year

Social media can be a struggle.  It’s a marathon of engagement, insights and interactions, on top of juggling the day to day tasks of being a business owner.  Social media marketing can seem like a daunting task, but if done correctly, can reap benefits and rewards for your business.  It’s a proven and effective way to find new customers and connect with existing customers.  All you need is focus and strategy, mixed in with a little originality and creativity.  To help you get started, we’ve...

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#decadeofdesign - Celebrating 10 years!

It was January 20th 2010 when we switched from our hobby business of rbdesignit to the real deal sole proprietor business of Richard Bankert Web Design.  When I (Richard) first began in web design we were working off dial up internet. Working on sites was slow, there was no call for video, animations or content management systems. Needless to say things were a little simpler then and expectations were simpler as well.  In other ways things were a lot more complicated as well. Now we can do things...

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How We Used Video To Help The Manitoba Mudrun Engage With Their Audience

Ever since video content started becoming common on the internet, we’ve heard it’s the most engaging way to hold a user’s attention. Now, over a quarter of the way through 2019, does that still ring true? Absolutely! According to an article in Forbes Magazine, users spend 88% more time on websites with video content than websites without video content. With statistics like that, it’s not really a viable option to continue neglecting to use video content on your site.

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Parkland Sprayfoam Logo Design

When it comes to logo design, nothing is more important than the color palette. The colors you choose are truly the “make or break” factor in any logo. Dull, boring colors can make your logo bland and unmemorable, while vibrant and energetic colors can make your logo pop off the page.

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