SEO and Google Ads…If the terms leave you dazed and confused, read on, as we try to solve the mystery of which one to use for your business. 

Let’s start by defining the terms…

A web-site is not very useful if your current, or potential customers cannot find it.  Enter SEO.  SEO stands for Search Engine Optimization, which is the process of ensuring your web-site ranks high in search results when users are searching for specific words. 

Google Ads are paid advertisements that appear on Google search pages, and other Google networks.  It is the process of bidding on certain words that users are already searching for.  As a business, you pay when someone clicks on your web-site link that is included in the ad (pay-per-click).

Now that we know the definitions, let’s go over the advantages of each one:

What gets you up in the morning? What makes you excited? What project brings a smile across your face when you’re finished? What is the heartbeat that moves you forward?

As a business owner it is so easy to get overly busy with business. There are so many things to do every day. Emails to answer, articles to read, invoices to send, clients to serve, meetings to plan and tons of other to-dos.

How do you get inspired when there is just so much to do?

We thought this valentines day we would inspire you with some Instagram posts that we love and inspire us. We don't know most of these artists, but hopefully you can find a little inspiration for your next project. 

 These posts are in no particular order :)

“If you are failing to plan, then you are planning to fail.”  Benjamin Franklin

As a business owner, you know the importance of having an overall business plan and a marketing plan.  But did you also know that you should have a social media plan?  If having engaging social media channels is part of your marketing mix, or if you are new to the social media game, below are tips and advice to help you get started and moving in the right direction.

We live in a world where it is very easy to snap a photo and yet it is very hard to take a useful photo. As designers we will often find ourselves working with a large assortment of both stock and client photos. These photos can be the most amazing perfect photo you have ever seen and still be unusable when it comes to design.

If you want to improve your photos so they can be used by designers read on.  If you’re a professional photographer, please at least read the fifth problem. I can almost guarantee you have this problem.

Each one of these points may cause a particular photo to be unusable, or if you insist on using it the designer cringes and you are not happy with the final outcome.