All websites need to be user friendly for smartphones. When customers have a bad experience on their phone visiting your non-responsive website, it can be frustrating. Whether the information is cut off, images too big, or text too small, it’s a hassle. You could potentially be losing out on future clients and sales due to the lack of a positive website experience throughout all devices. 

What is a responsive website? 

A responsive website is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. 

Responsive website elements include text being the right size without having to zoom, enough room to tap on buttons and icons, and not having to horizontally scroll across the page to get all of the content on the page. 

Having a responsive website is essential when it comes to your search engine. Websites not optimized for all these smaller screens can experience a decline in their search engine rankings. This means that they are not getting found online. A site with an effective mobile experience will show up in search results above one without. 

Your website should respond to the user’s preferences, eliminating the need for different designs for all different devices in the market today. A wider display should allow viewers to easily browse a site with multiple columns while a smaller screen should have the same content presented in a single column with appropriately sized columns and links. 

Brand Guidelines communicate a variety of things about your brand, both to your business, as well as externally to your clients and the general public. brand guidelines are not all standard across the board, but the most reputable businesses utilize brand guidelines as a way for everyone to understand how to represent their brand. 

Brand guidelines are a very useful resource when you want to communicate with current and prospective customers about who your brand is.  

Having a successful website isn't just about letting your customers come to you. It's about marketing yourself to stand out from other websites and interacting from your website. So how do you get yours noticed? 

With billions of websites competing on the internet, how can you get yours to stand out? Boosting the publicity of your website doesn’t have just one answer. It’s a variety of tactics. Optimizing your site so it can be found by search engines or provide interesting content for visitors to read once they get to your site is just one of many resources you can use. 

Just received your brand-new logo, or still, love your current one? Your logo is a key ingredient to the marketing of your brand. It’s what your customers will remember and recognize. So now that you have a logo, what do you do with it? Where can you advertise it to get the best results for your marketing strategy? 

Advertising through social media is a great way to reach existing or potential clients 24/7. Knowing how to manage your social media platforms is an important asset in your marketing toolbelt.