North Mountain Adventures is a family-owned and operated full-service Outfitter offering Manitoba Black Bear hunts. Their mission is to do everything possible to make sure everyone has the best possible chance at harvesting a trophy animal and have fun while doing it.
Sending electronic newsletters may seem like “old school” to some, but considering that 90% of adults use e-mail, these tools should be a part of your marketing plan. Sending newsletters to your customers can be a great way to stay connected, establish yourself as a leader in your field and inform customers of the latest happenings at your business. And the best part of e-mail campaigns? Your customers have chosen to receive the communication. You now have a targeted and captive audience ready to read your content and, in the end, hopefully buy your products.
Let’s face it. We are living in an unfamiliar, uncertain world these days. It can leave a small business owner feeling both mentally and financially stressed. We feel it too. We are small business owners who are riding out this health crisis and waiting for the world to get back to normal. There is a lot of talk about how small businesses will survive, and with this in mind, we’ve written about how we are managing and providing advice on how you can manage these stressful times too.
Now more than ever we need to stay calm and not make impulsive, irrational decisions. While everything in our world is uncertain, we need to remember that it is only temporary, and we need to ride it out with both calmness and patience. If you start to panic, so will your customers.
One thing that our world has lost is the art of negotiation. You hear about it all the time in “big business” when there is a deal on the table. Two groups will get together and haggle through the details. It may be for a service, product or player contract but there is a back and forth. Both parties know that they want to work with each other and want to strive to get the best deal for both parties.
Enter fixed pricing.
With the pop up of boxed stores and set pricing most of us are unfamiliar with or uncomfortable with negotiations. We don’t like the idea of bartering for a better price, we simply want to find out who has the best sale and buy there.
We are always being asked for quotes on our products and the prices are clearly laid out on our pages for most of our products.
What most people fail to realize is that there are ways to negotiate a better price.
Remember the days of opening your search engine only to be faced with an ad popping up on your screen for something you have no interest in buying? We call it “Interruptive Advertising” and it’s a marketing tactic that is slowly disappearing.
Today’s marketing is all about personalization. Consumers want brands to understand their specific needs. They want personalization and the feeling that the business is talking directly to them. And all of this can be accomplished with social media advertising.